BHUBANESWAR: With the aim of preserving the environment and to mitigate the challenges of global warming, mass tree sapling plantation campaign was organised on Saturday by the Aditya Birla Group Company, Hindalco at Hirakud. The main purpose of this drive was to emphasize on the need to plant the trees to control
pollution and to raise awareness among people and adopt a positive action oriented approach for protection of environment.
The mass plantation drive was conducted in association with the Dr. B R Ambedkar Yuvak Sangh of Hirakud at Rickshawpara where around hundreds of people joined hands to plant more than 300 saplings to make the area green and vibrant. Mr Jagdish Mishra and other employees of Hindalco and representatives from the Yuvak Sangh led the plantation drive. The denizens of the area took an oath to take care of the plants and develop the area into a green belt.
While speaking on this plantation drive, Mr R K Gupta, the Head of Hindalco
Sambalpur Cluster said, “As a responsible corporate citizen, we believe in giving
back to society and are always committed as well as sensitive to the various facets of environment. Our efforts towards environment management are aligned to our
Group’s sustainability framework, which is one of the global best practices in
sustainability.” “We have our plans to plant more and more trees in this periphery in a phased manner with the support of the Women Self Help Groups (SHGs) and the Yuvak Sangha of the area. This plantation drive is a part of our ongoing endeavour to maximise our efforts towards creating a sustainable future”, Mr Gupta adds.